PG
Digipaks
Digipaks are a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.
50 Cent Digipak
Rihanna Digipak
Looking at this image we see Rihanna; the main artist looking calm as if she looks down, although her facial expression also looks passionate which shows the audience that is passionate about her new album. We are immediately drawn to the boldness of both her red hair and her red lips, which connoted romance and femininity.
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The large image inside of the digipak shows a lot of emotion through the use of colour; because Rihanna is lying on a bunch of roses this could represent weakness. The image could also make the audience think about different emotions that it could be representing such as Sex appeal. this is also shown through the seductive look within the album cover. Linking this to Richard Dyers Star Theory she is being represented as a sexual magnatism towards men.
When analysing the text that is being used within this Digipak we see the artists name ‘Rihanna’ and the album name ‘LOUD’ these are placed on the front cover above and below the image. The colour white connotes pureness and health which adds to the feminine and romantic background we she is trying to produce through the image. The colour white also stands out from the background of Rihanna’s face. It appears odd that the title ‘LOUD’ is in a subtle colour instead of a bold colour, however the image seems to be bold
Kanye West Digipak
